Audiomob is a dynamic and innovative technology company. AudioMob allows brands to connect with the massive mobile gaming audience using in-game audio ads. Clients see up to a 2000% increase in engagement when compared to banner ads.

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The Challenge

Audiomob was coming to market with an extremely innovative product and needed support in creating urgency at the right level in their target accounts.
Audimob needed a partner to support them to penetrate an established and niche market.
Audiomo didn’t have the capacity to build up an inside sales team and required a partner with the ability to quickly scale and deliver results.
The company had a focus on target accounts across both mid-market and enterprise in the United Kingdom and North America.

The Goals

Increase brand awareness

Identify high-value opportunities with target prospects from a cold start by articulating the value proposition using a multi-touch, multi-channel approach.

Increase the ROI of marketing activities by quickly engaging with Marketing Qualified Leads to qualify and convert quickly.

The Solution

The FuzeIQ research methodology was used to identify the relevant target -personas across various departments and line of business
The FuzeIQ team was responsible for delivering an agreed monthly number of qualified sales engagements within enterprise and mid-market companies.
Messages to influence both ‘C’ level and technical personas were developed to articulate in their context
The FuzeIQ team worked closely with the Audiomob leadership team providing ongoing visibility and analysis of activities, interaction with prospects and pipeline generated.

The Result

0 %

of target achieved

0 +

pipeline opportunities

£8 Million

pipeline revenue generated


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