Fleetmaxx
Background
Fleetmaxx are a leading fuel, oil and fuel payment card provider servicing hundreds of companies across the UK with quality products and excellent customer experience.
The Challenge
Fleetmaxx needed support to penetrate key accounts across the UK to promote their range of fuel card and telematics products.
Fleetmaxx is a very forward-thinking company, they needed support in identifying key decision-makers within their target accounts, with job functions related to fleet and logistics management.
They were looking for a lead generation partner that could identify and engage with key decision makers across 100+ sectors.
The Goals
Deliver meeting ready leads that had an enterprise requirement for Fleetmaxx solutions.
Provide target data lists to be used within omnichannel outreach campaigns and to bulk out CRM data for internal outreach strategies.
The Solution
FuzeIQ applied their account-based selling approach to penetrate key-accounts, delivering appointment ready leads.
The FuzeIQ methodology for target account mapping and profiling helped to identify the correct set of prospects with decision making power or influence in the sales process.
FuzeIQ worked with the Fleetmaxx sales and marketing management team, providing clear and on-going visibility on activity levels, as well as results – feeding back the prospect’s perception about the solution thus fueling optimisation and pipeline growth.
The Result
of target achieved
pipeline opportunities
£5 Million
pipeline revenue generated
Testimonials
Cognitia Solutions
We have been using the range of FuzeIQ lead generation solutions since 2018. To date, the team at FuzeIQ have helped deliver sales well over six figures per annum and has outweighed return on investment with paid advert solutions by at least three to one and is testament to their ability to retain their own clients, such as Cognitia Solutions, in the long term
Nigel Lewis
CEO – Cognitia Solutions
Transworld Advisers
We worked with Fuze IQ to expand our marketing channels and it has been successful. Customer onboarding was simple and we got up and running in days to start generating more leads.
Henry Ziff
CEO – Transworld Advisers
Bond
I wanted to reach out and share my thoughts on your service and team. People are often quick to moan and slow to praise … not right. The team at FuzeIQ have worked with our biggest recruitment brands helping our busy recruiters to engage with a highly targeted and specialist audience via LinkedIn and validated candidate data. I would without doubt highly recommend FuzeIQ to any business owner, sales or marketing professional who wants to really get the most out of their lead outreach
David Freer
Board Executive & Entrepreneur
Fleetmaxx
We have been using Fuzeiq as one of the main services to help us generate new contacts and leads for our Sales Teams. Have found the service very easy to work with and the service received from the team has been fantastic. Fuzeiq really has helped us build our sales pipeline and achieve our goals
Steve Clarke
CMO – Fleetmaxx & Oilfast
AudioMob
FuzeIQ provide AudioMob with superb targeted outreach capabilities, which were an essential part of staying lean, while getting maximum coverage during the pandemic. The team were always quick to respond and we’ve started using FuzeIQ for other verticals within our business. I’d definitely recommend trying out this service!
Chrsitian Facey
Founder – AudiMob
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