Fleetmaxx are a leading fuel, oil and fuel payment card provider servicing hundreds of companies across the UK with quality products and excellent customer experience.
Fleetmaxx needed support to penetrate key accounts across the UK to promote their range of fuel card and telematics products.
Fleetmaxx is a very forward-thinking company, they needed support in identifying key decision-makers within their target accounts, with job functions related to fleet and logistics management.
They were looking for a lead generation partner that could identify and engage with key decision makers across 100+ sectors.
Deliver meeting ready leads that had an enterprise requirement for Fleetmaxx solutions.
Provide target data lists to be used within omnichannel outreach campaigns and to bulk out CRM data for internal outreach strategies.
FuzeIQ applied their account-based selling approach to penetrate key-accounts, delivering appointment ready leads.
The FuzeIQ methodology for target account mapping and profiling helped to identify the correct set of prospects with decision making power or influence in the sales process.
FuzeIQ worked with the Fleetmaxx sales and marketing management team, providing clear and on-going visibility on activity levels, as well as results – feeding back the prospect’s perception about the solution thus fueling optimisation and pipeline growth.