Shec Solutions are a leading health and safety training and consultancy company based in Wales. Operating internationally Shec Solutions supports dozens of health and safety professionals to progress in their career with state of the art learning facilities and accredited courses.
Shec Solutions as a growing company wanted to engage with health and safety professionals across the UK to promote their range of training courses.
They were looking for a lead generation partner that could articulate an innovative message and generate tr5action in inbound prospecting activity, as well as the ability to demonstrate to key decision-makers the business value of their solution.
Deliver a predetermined number of highly qualified sales engagements in key-verticals from a cold start.
Help the sales and marketing team to increase pipeline figures and prove ROI from outreach activities.
Further qualify inbound inquiries, and hand them over to the sales team once qualified.
Educate target accounts and prospects about the solution, and position Shec Solutions as a trusted partner within the health and safety industry.
FuzeIQ applied their account-based selling approach to engage with industry based key decision makers, delivering an agreed monthly number of qualified sales engagements across EMEA.
The FuzeIQ methodology for target account mapping and profiling helped to identify the correct set of prospects with decision making power or influence in the sales process.
FuzeIQ’ team designed specific messaging in order to influence the different levels of decision-makers in the process, tailoring the communication according to each job function.
FuzeIQ used their deep-dive methodology to qualify Inbound leads, before handing them over to the sales team where applicable.
FuzeIQ worked with the client’s sales and marketing team within synergy, providing clear and on-going visibility on activity levels, as well as results – feeding back the prospect’s perception about the solution.