Skillcert is a national employability and work based skills provider that supports the following sectors: Environmental & Sustainability, Manufacturing, Construction and Logistics. Through a variety of funding routes we provide programmes that enable young people and adults to build their future through training and education.


The Challenge

Skillcert didn’t have the capacity to build up a complete sales team and required a partner with the ability to take on a full sales cycle position to discover, qualify, and set meetings with target organizations.
Skillcerts’ target accounts included a range of enterprise organizations and also smaller companies, which required the ability to deal with different messages and target personas.

The Goals

Increase brand awareness and gain more exposure in the Skillcerts target markets.
Identify opportunities and engage with key accounts from a cold target list through different channels.
Qualify and convert Marketing Qualified Leads into sales leads in a quick and efficient manner.

The Solution

FuzeIQ provided a full time resource to take on the complete sales strategy for Skillcert, working as Skillcerts outbound appointment setting team
This included:
Identifying new relevant target –personas in key accounts
Inbound response management from marketing activities
Outbound hunting and cold engaging target persons and companies
Lead Nurturing
Appointment setting

The Result

0 %

of target achieved

0 +

pipeline opportunities

£4.2 Million

pipeline revenue generated


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